Privacy Policy

Last updated November 11, 2026.

Who we are and how to contact us

Maya Explorer Tours LLC runs this website as Chichen Itza Travel by Maya Explorer Tours. We are a company registered in New Mexico, USA, and we decide how your personal data is used.

For any privacy question or request, message us on WhatsApp or by phone at +1 (787) 978-4193, or email info@tourtochichenitza.com.

What we collect

We only collect the information you send us (such as your name, phone number, hotel and travel dates) to prepare quotes and run your tour. We do not sell your data. Contact us on WhatsApp to request deletion of your information.

To prepare a quote, we usually ask for these details:

Your travel date
Your hotel or pickup area
The number of adults and children, and the children's ages
Your preferred guide language
Food needs or other requests you choose to share

Only share health or access needs that we need to plan your day. We use them for that purpose only.

How we use it

To answer your messages and prepare your quote
To book and run your tour, including your pickup
To keep the records that tax and accounting rules require
To keep our service safe and to handle any dispute
To learn which pages help travelers, only if you accept analytics

Where EU or UK law applies, we rely on these grounds: steps you ask for before a booking, carrying out your booking, our legal duties, and our fair interest in safety and good records. Analytics runs only with your consent.

We talk with travelers on WhatsApp, a service run by Meta. WhatsApp handles your messages and phone number under its own terms and privacy policy.

The buttons on this site open WhatsApp with a suggested message. Nothing is sent until you press send.

At the end of that message we add a short reference line. It shows a random inquiry number, the page you were on and how you found our site. It holds no name or phone number, and you can edit or delete it before you send.

If you accept analytics, we also send that random number to Google Analytics. This lets us match your click with your message.

Cookies and Google Analytics

We use Google Analytics 4 only if you choose Accept on our cookie banner. Until then, the Google Analytics script does not load.

Ad features stay off for every visitor, even after you accept. That means no ad storage, no ad data and no ad personalization.

If you accept, Google Analytics sets analytics cookies. It tells us which pages people visit, the country and city they visit from, how they found us, and which pages lead to a WhatsApp message. We do not send the text of your message, your phone number or your name.

To know how you found us, we save the source type, your first page and the referring site in your browser's session storage. It clears when you close the tab. We keep no lasting visitor ID.

You can change your choice at any time with the Cookie settings button at the bottom of every page. Your choice is saved in your browser.

Visit counts from our hosting provider

Our hosting provider, Lovable, also counts visits to this site. It uses no cookies and stores nothing on your device. It does not keep IP addresses and does not identify you.

It records the pages you visit, where you came from and your country. It also records your browser, operating system and device type, how long you stay, how fast pages load, errors, and the buttons and links you click.

These counts are recorded for every visitor, whatever you choose on the cookie banner. Lovable collects this data for us. Lovable's privacy policy explains how it handles it.

Who we share it with

The licensed local operators, drivers and guides in Mexico who run your tour. They get only what they need, such as your name, hotel and pickup time.
WhatsApp (Meta), which carries our messages.
Google, if you accept analytics. Google also serves the fonts on this site.
Our hosting provider, Lovable, which runs this website.

International transfers

We serve travelers from many countries, and our providers work in several. Your data may be handled in the United States, Mexico and other countries with different privacy laws. Where the law asks for a safeguard for these transfers, such as approved contract terms, we use one.

How long we keep your data

Inquiries that do not become a booking: deleted within 12 months.
Booking and payment records: kept for up to 6 years for tax and accounting.
Google Analytics data: kept for 14 months.
Hosting visit counts: detailed data for 90 days, daily summaries for one year.

You can ask us to delete your data sooner. We may need to keep some booking records where the law requires it.

Your rights

See the data we hold about you
Correct it
Delete it
Object to how we use it
Withdraw your consent at any time
Complain to your privacy regulator

To use a right, message us on WhatsApp or email info@tourtochichenitza.com. We reply within 30 days. We may first ask you to confirm who you are. Using your rights never counts against you.

EU and UK (GDPR)

You can also ask us to limit how we use your data, or to send you a copy you can take elsewhere. You can complain to your local data protection authority, or to the ICO in the UK.

California and other US states

We do not sell or share your data for ads. You can ask to know, correct or delete your data, and you can use an agent to ask for you. If we say no, you can ask us to review it.

Mexico (ARCO rights)

You can ask for access, correction, deletion or to object, known as ARCO rights, and you can withdraw consent. You can also raise a concern with the Mexican authority, the Secretaría Anticorrupción y Buen Gobierno.

Canada, Brazil, Australia and other countries

Your local law may give you similar rights. You can complain to your privacy authority, such as Canada's privacy commissioner, Brazil's ANPD or Australia's OAIC.

We do not sell your data

We do not sell your personal information. We do not share it for ads that follow you across other sites and apps.

Children

This site is for adults planning a trip. We get children's names or ages only when a parent or guardian sends them to plan the tour.

Changes to this policy

If we change this policy, we update the date at the top of this page.

For questions about your booking or personal information, contact our tour team.